Kia Motors Ranked Highest Mass Market Brand for Fifth Consecutive Year in J.D. Power U.S. Initial Quality Study

June 19, 2019 –— For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results.

Kia’s continued success in IQS was led by having four models – Rio, Forte, Sportage and Soul — included among the top 10 vehicles in the industry, the most of any brand. In addition, Kia had segment-topping performances from Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan).

Kia Motors Ranked Highest Mass Market Brand for Fifth Consecutive Year in J.D. Power U.S. Initial Quality Study

“Ranking as the highest mass market brand in J.D. Power’s U.S. Initial Quality Study for five consecutive years is a tremendous honour for Kia and demonstrates the brand’s established commitment to quality and the customer experience,” said Elias El-Achhab, VP & COO, Kia Canada Inc. “As we celebrate our twentieth year here in Canada, we will continue delivering award-winning vehicles and working to ensure that our customers are getting the industry’s top quality products and unmatched customer experience when they choose Kia over the competition.”

The annual report analyzed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.

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